Sunday, May 6, 2007

Traditional Pure Basmati Rice

PURE DEHRADUNI BASMATI RICE IS THE REAL THING

KITCHEN KING PURE DEHRADUNI BASMATI RICE IS THE REAL THING

Basmati is a variety of long grain rice, famous for its fragrance and delicate flavour. Its name means "Queen of Fragrance" in Hindi.
Basmati rice has been cultivated in the India for hundreds of years. The Himalayan foothills are said to produce the best basmati. The Basmati, a premium variety from India, are the most prized of the rice varieties. Basmati can be grown once a year. It is a delicate plant which requires constant vigilance to ensure a healthy crop. It relies on mother nature for its very special characteristics. Today farmers still grow Pure Basmati as their ancestors did and the method of handing this delicate grain continues to be passed down from generations to generations. The best types of basmati rice are aged for several years before they are polished and sold. From these careful grown grains, Kitchen King selects only the finest and purest grown Basmati grains
Unique characteristics of Basmati rice of PURE BASMATI
The grains of basmati rice are much longer than they are wide, and they grow nearly twice their original length as they cook. Hoops and Rings are visible on the cooked Pure basmati rice grain .
They stay firm and separate, not sticky, with nutty flavor and soft texture after cooking.
Pure Traditional Basmati and Hybrid – Crosses Basmati

This differentiation is what the consumer needs to be informed of, to enable him to make an informed choice between traditional and other basmati.

It is to preserve this heritage of centuries and to protect the premium to basmati that we need to clearly label traditional basmati to differentiate it from the evolved one and other look alikes and adulterants

The Duplicate basmati rice has been evolved in India which is called as hybrids and cross breeding varieties of basmati rice which are being packed in many brand available in the markets in USA . To name a few varieties are Pusa / Db, 1121 , Sugandha and Shabnam. .

Traditional basmati such as basmati 370 is used as one of the parents for the cross breeding programme and other parent is invariably from unrelated non basmati long grain variety .

Nowhere the characteristics of the traditional basmati rice are comparable to Hybrids .
After all, traditional basmati is the real thing. The reputation and consumer acceptance was built on traditional basmati that has been cultivated for centuries in undivided India

Donot get charmed by the low priced basmati rice brands in the markets , now you know that they are Hybrid and cross over varieties. These don’t get the all the flavor and the aroma that PURE BASMATI RICE can get you . Insist only on Kitchen King Pure basmati rice

KITCHEN KING BASMATI RICE

Pari Foods, producer of 'Pari' brand of basmati rice, has introduced a new brand of Pure basmati rice “Kitchen King “. What we are offering is Pure basmati rice at a very reasonable rate which is value for money for our customers

Kitchen King rice bags are available all across US in Indian and Middle Eastern ethnic markets.

Some factors that are very important from the customers point of view are

Reasonably priced
Pure basmati rice Instead of hybrids and cross over varieties
Aged Dehraduni Grains
The real basmati nutty flavor
The real basmati aroma.


Apart from its excellent cooking attributes, Kitchen King is fat free, cholesterol free, gluten free, salt free and has a relatively medium glycemic index, making it suitable for diabetic conscious people.

As an exclusive product in basmati segment, Kitchen King claims to redefine the basmati category. Coupled with a gentle aroma, a natural sweet taste and pearly look and fluffiness, Kitchen King Basmati is often referred as the 'Rice of Connoisseurs'.

After all, traditional basmati is the real thing. The reputation and consumer acceptance was built on traditional basmati that has been cultivated for centuries in undivided India.

So Buy Your pack of Kitchen King Pure basmati Rice and Get the flavorful taste of the REAL Thing - The Pure Deharduni basmati

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